Evolution of the Social Business

Business Computing World kindly published my piece on the Evolution of the Social Business on December 23th, just in time for Christmas!


It looks briefly at the three attributes of a Social Business (Engagement, Transparency & Nimbleness) and the key trends that are driving businesses to become social (Social Collaboration, Mobile Devices, The Cloud and Customer Engagement).

Is your Business becoming Social? Are your Competitors? How are your Customers influencing your Social strategy? Let me know what you think on the comment thread here, or the one for the article.