I’m a retired guy, living in Munich and London, but also travelling a lot. As well as travel I enjoy photography, good food and beer. As well as blogging here, you can find me on Instagram, Facebook, LinkedIn, Flickr, Twitter (and just starting to experiment with Threads as smcrae42).

I retired in 2018 and took a break from blogging after that. In July 2023 I decided to try to start again. Goodness knows what I am going to write about – I’d just like to get back to some long form writing instead of brief social media posts. So it’ll be an eclectic mix of whatever interests me, unless I decide to settle on a topic. Maybe interspersed with some photographs (perhaps along with writing about photography and cameras).

Before I retired I was a Senior Executive Collaboration & Social Business Evangelist for IBM Collaboration Solutions, responsible for articulating IBM’s vision for social business, exceptional web experiences and creating a smarter workforce and helping clients to understand the business value and impact of emerging technologies like cloud computing, mobile devices and social media & networking.

That’s why I like social media – I as doing it before anyone knew what it was or the term had been invented!

I decided to leave the blog posts from my time at work around. Maybe you’ll find them interesting as a history of social in a business context since 2010 (when I had to change platform), and they still get occasional hits so I would like to leave my collected wisdom online.

Earlier in my career I worked in Technical Sales, Business Transformation, Product Management, IT Architecture and Development teams in IBM, Lotus, e-mail specialist Soft-Switch and computer fax & telex start-up Systems & Telecoms. I’ve been involved in many industry bodies, including Guide Share Europe, EEMA and the IETF. I was a Faculty Member at the Directors’ Club and on the board of EEMA (and an EEMA Fellow).

Of course, I doubt that any of my previous employers agree with everything I said – so all opinions expressed on this blog are my own.